Sexy, masculine and athletic: the new swimwear collection El Hierro is the perfect choice for men who want to show their perfectly sculpted body at the beach. The swimwear is designed and distributed by ES Collection, a Spanish brand launched in 2006.
The ad campaign is great and shows that men’s swimwear can be sexy and stylish. Why do brands only show women in sexy poses when it comes to advertise sportswear, swimwear and beachwear?
The new ad campaign was shot on a Spanish island called El Hierro (The Iron), which is the smallest of the Canary Islands. The shoot took four days. “The result of combining the Mars style landscapes with stunning models and colourful designs probably made this campaign the best ever so far”, says Joan Crisol, official photographer of the firm.
With the 2013 campaign El Hierro, the brand presents a swimwear collection produced entirely in Spain (as all ES collection products) with first quality materials, unique design and fluor colors. It also incorporates its two worldwide patents, the Solar Tattoo and the Pack-up system in several of its models. The Pack-up is a preformed foam that helps improve the aesthetics and promote an instant effect of increasement of male attributes. Moreover, it does not mark the front side of the bathing trunks. The Solar Tattoo is a transparent fabric that allows the sun’s rays to pass through the garment.
You can buy the new swimwear collection online:
Today, ES Collection has over 300 representatives spread across five continents. Recently, it has opened new stores in Vienna (Austria), Cologne (Germany), Mexico City and Milano (Italy).
PHOTOS: MEN’S SWIMWEAR 2013, EL HIERRO COLLECTION
VIDEO: MEN’S SWIMWEAR BY ES COLLECTION
Video: ES Collection