Did you know that Italians design some of the best lingerie collections? Think of La Perla, famous for its luxurious lingerie.
Yamamay is a very successful Italian lingerie brand with items in the middle price range. In Italy, you find Yamamay shops everywhere. Yamamay is well-known for its sensual ad campaigns featuring curvy models. They launch at least four ad campaigns a year, usually with a new model after two campaigns.
The name of the new campaign model is quite hard to pronounce: Emily Ratajkowski. The American model and actress became famous after her appearance in the music video for Robin Thicke’s “Blurred Lines”, which in 2013 became a number one song in several countries. Emily also featured in the Sports Illustrated Swimsuit Issue 2014.
In Yamamay’s fall 2014 ad campaign, Emily poses in sexy lingerie as the muse of a painter. She must know quite a lot about art, given the fact that her father is a painter and art teacher.
Yamamay announces its new collection with the slogan “satin and lace for the sexiest looks for fall/winter 2014”.
YAMAMAY LINGERIE FALL 2014
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